Welcome to ZILLY™ - Designed in New Zealand. Printed locally. Worn on the river, the coast, and everywhere in between.
Premium NZ-designed tees inspired by fishing, coastlines, and Kiwi life.
“Awesome quality and fits perfectly. Proper Kiwi gear.” - Nick Coates, Southland.
“Love the Barty design. Gets comments every time I wear it.” - J.W, Wanaka.
NZ Owned & Operated | 🚚 Printed in NZ (3–5 days) | 🔁 Easy Returns
Barty the Brown Trout Collection
Meet Barty - born on the Mataura River and built for Kiwi anglers.
Our most popular designs are made for those who live for early starts and tight lines.
From the Chathams to the mainland — wearable pieces inspired by the places you know and love.
From the Mataura to the coast — ZILLY™ gear is made to be worn, not just looked at.
“Surprisingly good quality — not just another print tee”
The shirt turned up quicker than expected and the quality genuinely surprised me. The print feels like it’s part of the fabric rather than sitting on top (if that makes sense), and the fit is spot on — not too boxy, not too tight.
Join the crew and rep NZ wherever you go.

