The quiet legend of the southern coast — built tough, salt fed, and made for the ones who fish where the weather turns most back.
CODY THE BLUE COD
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Barty the Brown Trout Collection
Meet Barty - born on the Mataura River and built for Kiwi anglers.
Our most popular designs are made for those who live for early starts and tight lines.
Straight out of the deep blue waters of New Zealand, Sydney the Snapper is the cheeky king of the reef. With attitude, swagger, and a sharp eye for a good catch, Sydney represents everything we love about the ocean lifestyle — freedom, grit, and a bit of mischief.
Whether he’s cruising the coastline or dodging hooks like a pro, Sydney’s all about living life on your terms. Tough, resilient, and unmistakably Kiwi, he’s not just a fish — he’s a character.
Wear the story. Back the legend.
SYDNEY THE SNAPPER
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The Chatham Islands, N.Z
From the Chathams to the mainland — wearable pieces inspired by the places you know and love.
Designed & Printed in NZ
No overseas guesswork — quality you can trust
Built for Real Kiwi Life
Fishing, coastlines, rural - this is us
Premium Comfort & Fit
Tees and hoodies you’ll actually want to wear
🔁 Easy Returns
No stress if it’s not right
Worn Where It Matters
From the Mataura to the coast — ZILLY™ gear is made to be worn, not just looked at.
What People Are Saying
“Surprisingly good quality — not just another print tee”
The shirt turned up quicker than expected and the quality genuinely surprised me. The print feels like it’s part of the fabric rather than sitting on top (if that makes sense), and the fit is spot on — not too boxy, not too tight.
